The Painful Truth About Family & Friend Discounts

We’ve all done it.  We’ve all had that relative that wanted to use your services but didn’t quite have the means to afford you.  So what do you do?  Or maybe you haven’t experienced that first hand but you’ve had a friend who just needed a little help in the early days to “make it” in the long run.  It’s a common temptation for compassionate people to bend the rules for those closest to them, but it can be the death of your business.  Have you ever stopped to think that if anyone should want to see you succeed it would be your family and friends?  If anyone should pay full price they shouldn’t they be first in line?

Perhaps this short paragraph was a wakeup call for you but you’re asking yourself… “ok, now what?  What do I do when someone asks for a discount?”

After years in business I think I’ve stumbled across some strategies for navigating the treacherous waters of friends and family discounts and I would be more than happy to share my findings.  Here are my top 5 tips for navigating discounts in business.

Are Family & Friends Discounts Ruining Your Business

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