LaShonda Brown - B2B Tech Creator

YouTube: 33.5k
Instagram: 16.6k
Linkedin: 2.9k
newsletter: 3.8k - 40% open rate

I create content for SMBs who provide services and are looking to leverage technology to live a more mindful life. SaaS solutions for productivity, admin, content creation & business operations perform well with my audience. I personally vet the tech tools for my community and report back so they look to me for my honest recommendations. The central hub for my partner links is www.lashondabrown.com/tools.

If you’re looking to leverage video content to build advocacy and bridge the trust gap, I’d be happy to partner with you! GTM is no longer linear and it’s essential that you have a layered approach by utilizing influencers, especially those who produce long-form content. Partner sourced pipelines are a much more efficient source of revenue and things are shifting to buyer-led journeys. I love using my background as a Corporate Film Producer to help brands produce high quality video content that equips ideal customers to make informed decisions that reduce churn.

LLMs are being trained by third party content and partner content is being algorithmically prioritized. Help provide the answer engines with context through a 3-month pilot partnership with my tech education company, Bootstrap Biz Advice. Together, we can craft a campaign that leverages my thought leadership & established social channels to lower your CAC and make your growth team happy ;)

book a 15-min partner chat

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“It's easy to hire someone to create sponsored content—it's hard to find a great brand partner. But from the moment I started following LaShonda online, I knew she was the latter because nothing is just a transaction to her. Every brand she works with is an opportunity to not just educate her community in a way that empowers them to be better, it's a chance to build a relationship with and support the businesses she truly believes in. LaShonda and her team are really good people doing really good work and I'm so thankful for the amazing videos she created for Enji. She worked with me to communicate the important messages I wanted but put her own authentic spin on it all—which is important! I know this is just the start of a great brand partnership, and I recommend LaShonda's expertise and enthusiasm to everyone!”

tayler cusick hollman - founder, Enji

Content Pillars

Founder Journey - My pivot from burnt out service provider to mindful B2B tech creator
Productivity - Ways to leverage technology to do less manually so you can have a more fulfilling life
Time Management - Tips for achieving my 20 hour work week
Tech Stack Recommendations - Budget friendly tech solutions for entrepreneurs in the DIY phase of business
Business Education - Practical advice to help founders keep their expenses low and profit high while using content marketing strategies to build awareness and boost sales for their brands

Audience

YouTube - 42 % United States, Philippines 7.9%, India 7.2% | 57.5% women, 58.7% of viewers are 25-44 years old
Instagram - 86.7% United States, Canada 1.9%, United Kingdom 1.3% | 86% women, 66.5% of followers are 35-54 years old
LinkedIn - 32% are Senior Leadership (Founder, Owner, CEO, Co-Founder, President) 32.6% of the Top 5 Locations are based in the United States, Top 5 Industries reached are Advertising, Business Consulting & Services, Professional Training & Coaching, Marketing Services and Technology, Information & Internet

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Recent Campaign for Relay

Dedicated YouTube Video - Relay

Ad Integration

Elliott Sprecher, VP Marketing - Jotform

WAYS TO PARTNER WITH BOOTSTRAP BIZ ADVICE

DEDICATED yOUTUBE VIDEOS
AD INTEGRATIONS
SPONSORED LIVESTREAMS
SPONSORED VERTICAL VIDEOS (Reels, Shorts, LinkedIn Video)

I also offer partnerships beyond my social channels like:

Newsletter Sponsorships
Collaborative Webinars
Paid Membership Workshop Sponsor
Brand Partner of the Month - Membership Coaching Call Interview
UGC Content

YouTube | bootstrap biz advice

instagram | @lashondambrown

linkedin | lashonda brown

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LaShonda was a pleasure to collaborate with for the Canva Creator x Epidemic Sound Panel.

I was thoroughly impressed by the passion, personality, honesty and depth of insight she brought to the discussion. LaShonda has an incredible ability to communicate creative ideas with clarity whilst engaging the audience, and offer actionable takeaways that truly stand out

LaShonda was professional from start to finish, listening and supporting her fellow panelists. I highly recommend Lashonda for any creative panels as she will offer knowledgeable insights and captivate any audience

jane bell - vp global a&R - epidemic sound

Dedicated YouTube Videos

LaShonda was a founding member of Groove and when it came time to leverage our community to help grow Groove she was the first person that came to mind. Organically she’s referred over 100 Groovers to our community and her knowledge of the affiliate marketing space was invaluable in shaping this next chapter for Groove. Her creativity and her passion for community resonates so deeply with me and our team and we look forward to continuing to work together as the app continues to scale.

Josh greene - co-founder - groove

Short Form Content

LaShonda is a remarkable storyteller. She has a rare combination of deep technical knowledge with the strongest understanding of how small business owners and independents run their businesses. I was interviewed on her Youtube channel and the content was 👌👌👌

Yuval Kesten, CPO - HoneyBook | Ex-Facebook

Ad Integrations

I've been to a lot of conferences, mingle with a lot of extraordinary entrepreneurs in my 18 years of startup life... and LaShonda's group coaching call that I happened to listen in on after being a guest on blew me away. She was engaging, insight-filled, practical... I felt I walked away with ideas I could implement right away.

LaShonda Brown - B2B Tech Creator