transcript

Okay, so let's start with the basics. The reason why I am so obsessed with LinkedIn right now is because the audience on LinkedIn simply has more money, more influence. LinkedIn is a business first platform. Instagram is way more about entertainment or staying in contact with people you actually know. So I'm not saying delete your Instagram account or never post here, but you may want to shift your perspective because

If people are in the mindset of simply staying in touch or being entertained on Instagram, then your efforts trying to sell, sell, sell may fall flat because people are simply not primed to buy. Versus on LinkedIn, I kid you not, it's just so blatant. People are like, hey, this is what I need. Hey, this is what I'm looking for. Hey, this is what I can provide. If you need it, let me know. And I just love how straightforward it is.

A lot of people who've been on it for a while say that it has changed a lot, but this is what I'm walking into and I absolutely love the difference. So here are some of the things I've been learning about LinkedIn and I think this will really help you if you have a profile that you've had for a while and the engagement is pretty low. So LinkedIn specifically said this at a private event in New York. They said the platform really does prioritize or

it amplifies people who post and then engage after. On Instagram, they say the opposite, know, engage on the app and then post, right? So you hear people calling it like prime your profile or things like that. That's not how LinkedIn works. And it makes a lot of sense. They want you to engage with the people who are engaging with your content right away. So here's what I do.

And there's so many different ways you can navigate this, but this is the simplest way that I have found to do this. I have created a series of notes in my iPhone. And these notes simply have the names and the direct links to the LinkedIn profiles of the people that I know post regular content that I either can learn from, our referral partners, or people I just want to get on their radar.

Like there's some type of qualifier as to why I would want to go to their LinkedIn profile. I schedule my content directly in the LinkedIn app. And then while I'm on the walking pad for 15 to 30 minutes, after I post my piece of content, I will go and I will engage with those people in my note. Now I have anywhere between 15 to 30 people based on the type of content that I'm posting.

or the type of person I'm trying to reach. And so ultimately I'm still getting my steps in. I schedule my content for 8.30, so I'm posting at the same time every day. But having that notes app keeps me from scrolling on LinkedIn, trying to find content to engage with. It's helping me to build relationships with people that I respect, I look up to, I learn from. And it also helps me to kind of narrow things down.

to who are the people who are posting daily or multiple times a week, because even if you like to learn from someone, if they only show up once a month, that's not going to help you in terms of your LinkedIn engagement. So I post Monday through Thursday. My audience tends to not engage with much stuff on Friday and definitely not on the weekends. If I am scheduling a LinkedIn live,

I will schedule it for Sunday, because Sunday is kind of a dead day, so that way I can get it up there, but it doesn't take away from my prime four spots. And then I will manually invite people to my LinkedIn Lives. If you do a LinkedIn Live, it's just you creating an event on your page, and people don't typically flock to a LinkedIn Live to engage there. However, they will respond to an invitation.

And so I go through my connections and I manually invite people that make sense to attend events. And so that'll get me anywhere from 20 to 40 people RSVP'd, which means they're getting notifications reminding them of when I'm going live. There's also the LinkedIn newsletter function, which if you set that up, it will send out an email notification to those who have opted into your LinkedIn newsletter.

And so even though you don't have them on your personal newsletter, it allows you to still get in their inbox. And then every new person who connects with you once you establish a LinkedIn newsletter will be sent an invitation to subscribe to your newsletter. I am leveraging my LinkedIn newsletter for paid partnerships right now. I could care less if they are on my email list that's housed on Flodesk, if it's valuable to a brand partner to have them within the LinkedIn app.

So that's helping my engagement on my LinkedIn newsletter articles. That's what I'm doing to get more engagement on my posts. So it's less like, ⁓ follow for follow or comment for comment. And people just naturally reciprocate when you show up for them. So I hope this makes sense to you. I've got a LinkedIn bootcamp that I'm working on. And if you want more information about that, then just click on the button.

and it'll take you over to that landing page where you can join the wait list. But this is practically what's working for me. I didn't feel like making a PDF. I'm like, you can just listen to me talk and hopefully this is helpful. Hopefully this isn't too long. And feel free to also send me a voice note in response to this if you kind of like this format because I can yap. So with that being said, I will chat with you later. Until next time, ta-ta for now.